LOREAL COLORISTA SILVER SHAMPOO has a purple pigmented formula. It neutralises yellow hues and banishes brassy tones. Keep your blonde, platinum, grey, silver or pre-lightened hair whether coloured or natural looking cool and ashy. Suitable for bleached hair such as highlighted or ombre looks. Key Benefits: Purple pigmented shampoo which neutralise yellow tones and eliminate brassiness. For blonde, platinum, grey, silver or pre-lightened / bleached hair.