A gentle daily cleanser for all hair types with a menthol scent to awaken your senses. Designed specifically for men using a new and exclusive ingredient blend: the eleMENts complex and innovative Micronization technology. What does it do: Strengthens and builds thickness, leaves scalp toned and refreshed, for clean healthy results. Who is it for: Men. This exclusive and unique formula has been created with only men in mind. Suitable for all hair types. To use: Use as part of your daily routine.