One of the secrets of Mother Nature is aloe, which gently moisturizes. In collaboration with the Royal Botanic gardens, kew and your 260 years of botany experience, we have added aloe to our product. The sulfate-free Herbal Essences Strength amp; Moisture Shampoo with aloe + bamboo gives beautiful, moisturised hair as provided by nature. Herbal Essences is certified by PETA as cruelty free. Directions Spread the conditioner generously in damp hair from root to tip, then rinse out.